12-Session Sales Development Program

(Virtual | Small Groups | Built for Real Conversations)

Who it’s for

 Sales teams who want more consistency, better conversations, and fewer missed opportunities — without generic training or wasted time.


How it works

  • 12 live virtual sessions (60–75 minutes)

  • Short prep video + quick exercise before each session

  • Small groups for practice, coaching, and accountability

  • Immediate application between sessions

Session Outline

Session 1 – Setting the Bar

Clarify expectations, outcomes, and what “great” looks like — for your business.


Session 2 – Freedom in a Framework

Align on a simple, repeatable sales process that top performers already use.


Session 3 – Building Rapport That Matters

Create trust quickly — without scripts or small talk that goes nowhere.


Session 4 – Discovery That Drives Decisions

Ask better questions. Diagnose real needs. Stop guessing.


Session 5 – Listening for What Actually Matters

Hear what customers are really saying — and respond with confidence.


Session 6 – Positioning Value (Not Just Features)

Connect what you sell to what customers care about.


Session 9 – Follow-Up That Wins Business

Stay relevant after the conversation — without chasing.


Session 7 – Handling Objections Without Defensiveness

Address concerns calmly, honestly, and early.


Session 8 – Advancing the Conversation

Move deals forward without pressure or awkward closes.

Session 10 – Real-World Deal Coaching

Bring live deals. Practice real conversations. Get real feedback.


Session 11 – Raising the Floor

Help solid performers close more of the deals they should already be winning.


Session 12 – Making It Stick

Lock in habits, commitments, and next steps so progress continues after the program.

What makes this different

  • Customized to your team, customers, and sales environment

  • Focused on conversations, not theory

  • Designed to show up in real deals immediately